info@whats-now.com
Updated 22 September 2026
Write the purpose before the wording
State who receives the message, what prompted it and what the customer should do next. A promotional offer and an update about an existing request are different purposes. A generic sentence with variable fields does not by itself establish that a message is a utility update.
Review the appropriate category
WhatsApp describes marketing, utility and authentication message categories. Select a category based on the real purpose and content, then review the applicable requirements. Do not disguise promotional content as a service update or promise that a template will receive a particular classification.
Keep permission connected to the audience
The WhatsApp Business Messaging Policy requires the recipient’s number and opt-in permission for subsequent messages or calls. Keep enough context to establish what the person agreed to, and honour requests to stop. A purchased contact list is not evidence that its recipients asked to hear from your business.
Understand replies and template use
The platform policy permits replies without a template within 24 hours of the last user message. Outside that window, approved templates are required. Review the current rules and message pricing for the actual workflow, rather than treating a saved draft as permission to send it at any time.
Provide examples and a receiving team
Prepare realistic sample values, a clear business identity and the next action. Review how the message reads when the optional details are short, long or unavailable. Assign a team to handle the response and explain any working-hours limitation before the customer waits for a confirmation.
Plan for review and changes
Templates can be reviewed, rejected, paused or changed in status. An approved template does not guarantee delivery, account eligibility or a business result. Keep a responsible owner for template updates, audience permission and customer feedback; avoid claims of an anti-ban or zero-risk setup.
Official references
- WhatsApp Business Messaging Policy
- WhatsApp template management
- WhatsApp message categories and pricing
Review the current source requirements for the workflow you plan to launch.
One message, one purpose
A team prepares a message for customers who expect that communication. The brief identifies the audience, message purpose, receiving colleague and next action.
Bring your preferred customer language and current business tools. Your India quotation will state the billing currency and implementation scope.