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Platform subscription
Check the users, business numbers, workflow tools and reporting included. A lower entry price may fit a simple campaign desk, while a larger team may need more agents or a different integration scope. Read the billing period as well as the monthly equivalent.
Messaging charges
WhatsApp/Meta maintains its own messaging pricing. Applicable charges depend on factors such as message category and recipient market. Rates and rules can change, so use the current official pricing reference instead of a fixed estimate copied from an old article.
Implementation and integration
Ask whether account setup, template preparation, training and data mapping are included. A custom CRM connection can require separate work. The proposal should explain both the initial implementation and who maintains it afterwards.
Compare the same scenario
Prepare a scenario with the same number of agents, countries, marketing messages and operational notifications for each provider. Include any add-ons, applicable tax and billing commitment. Avoid treating a conversation allowance as an automatic allowance for every type of Meta message charge.
Choose the currency explicitly
For India, request a written quotation that states the billing currency and applicable taxes. For UAE and international enquiries, confirm whether published AED subscription prices or a country-specific quotation applies. Do not assume an exchange-rate display is a contractual price.
A useful question for your supplier
Ask: “For our team and recipient countries, what will we pay for the platform, messages, implementation and integrations separately?” A clear answer makes ongoing cost easier to understand.
A growing retail or D2C team
A campaign attracts product questions and order enquiries. Separate buying advice from existing-order support, while keeping the conversation visible to the right team.
Bring your preferred customer language and current business tools. Your India quotation will state the billing currency and implementation scope.
Check current messaging rates on the official WhatsApp pricing page.