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Match the conversation to the advertisement
Use an opening message that reflects the product, service or offer shown in the ad. Keep the first question easy to answer. A customer who asked about a property should not have to navigate an unrelated general menu.
Qualify without creating friction
Collect the minimum information your team needs to help: interest, preferred location or timeframe, for example. Offer a human conversation when the requirement is complex. Keep the original enquiry visible during handover.
Agree response ownership
Decide which team covers new enquiries and what happens outside its working hours. A relevant ad can still waste an opportunity if nobody knows who should reply. Build the operational handover alongside the creative.
Connect measurement carefully
Track campaign source, enquiries and qualified outcomes using the reporting and integration options available in your setup. A click is not a qualified lead, and a message is not a completed sale. Confirm attribution requirements before launch.
A growing retail or D2C team
A campaign attracts product questions and order enquiries. Separate buying advice from existing-order support, while keeping the conversation visible to the right team.
Bring your preferred customer language and current business tools. Your India quotation will state the billing currency and implementation scope.